Privacy policy

Last Updated: July 22, 2026

This Privacy Policy describes how Toy time, operating under the brand dsefd™, collects, uses, stores, and discloses personal information when you visit our online store, purchase a product, communicate with us, or otherwise use our website and related services.

In this Privacy Policy, “we,” “us,” and “our” refer to Toy time. “You” and “your” refer to website visitors, customers, account holders, and other individuals whose information we process.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with our store.

Information You Provide Directly

We may receive personal information when you:

Create or manage a customer account

Place or attempt to place an order

Enter billing or shipping information

Subscribe to marketing communications

Participate in a promotion or survey

Submit a product review

Request a return or refund

Contact customer support

The information you provide may include:

Full name

Email address

Telephone number

Billing address

Shipping address

Account login details

Order and transaction information

Products viewed, purchased, returned, or exchanged

Customer service messages and correspondence

Reviews, photographs, comments, or other content you submit

Marketing preferences and communication choices

Payment Information

Payments are processed by Shopify and other authorized payment providers.

Payment information may include your payment card type, billing details, transaction status, and payment confirmation. Full card numbers and security codes are generally processed directly by the payment provider and are not stored on our own business systems.

Information Collected Automatically

When you visit or interact with the website, certain information may be collected automatically, including:

Internet Protocol address

Browser type and version

Device type and operating system

Language and regional settings

Referring website or advertisement

Pages viewed and links selected

Search activity within the store

Products added to or removed from the cart

Checkout activity

Approximate location derived from an IP address

Dates, times, and duration of website visits

Cookie identifiers and similar technical information

Information Received from Other Sources

We may receive information from companies that help us operate the store, including:

Shopify

Payment processors

Shipping and fulfillment providers

Fraud-prevention services

Customer support platforms

Analytics providers

Advertising and social media platforms

Apps and integrations enabled on our Shopify store

These companies may provide transaction confirmations, delivery updates, fraud-risk indicators, advertising reports, or other information required to provide and improve our services.

2. How We Use Personal Information

We may use personal information for the following purposes:

Processing and Delivering Orders

We use information to:

Confirm and process purchases

Authorize or complete payments

Prepare and ship products

Provide order confirmations

Send tracking and delivery updates

Manage returns, replacements, and refunds

Respond to shipping or order-related problems

Operating the Website

We may use information to:

Create and maintain customer accounts

Save cart contents and checkout preferences

Provide website functionality

Display products and content

Remember language or regional preferences

Improve website navigation and performance

Maintain records related to transactions

Customer Support

We use contact and order information to:

Respond to questions

Locate purchases

Resolve complaints

Investigate missing or damaged orders

Provide product information

Process return or refund requests

Communicate about account or service issues

Security and Fraud Prevention

Information may be used to:

Verify transactions

Detect suspicious activity

Prevent payment fraud

Protect customer accounts

Enforce our policies

Maintain website and network security

Investigate misuse or unlawful conduct

Analytics and Business Improvement

We may analyze website activity and purchasing patterns to:

Understand how visitors use the store

Measure website and advertising performance

Improve product listings and customer experience

Identify technical problems

Develop new products or services

Manage inventory and business operations

Analytics may be generated using aggregated, de-identified, or device-level information where appropriate.

Marketing and Advertising

When permitted by law, we may use your contact information and website activity to:

Send promotional emails

Tell you about new products or special offers

Measure marketing campaign performance

Display advertisements that may be relevant to your interests

Build or measure advertising audiences

You can unsubscribe from promotional emails by selecting the unsubscribe link included in those messages.

Order confirmations, shipping updates, security notices, and other non-promotional communications may still be sent when necessary to complete a transaction or provide requested services.

Legal and Compliance Purposes

We may process information when reasonably necessary to:

Comply with applicable laws

Respond to lawful government requests

Maintain tax and accounting records

Establish or defend legal claims

Protect our rights, customers, employees, or property

Enforce our Terms of Service and store policies

3. How We Disclose Personal Information

We do not disclose personal information indiscriminately. We may provide information to third parties that perform services for us or when disclosure is otherwise permitted or required.

Shopify

Our online store is hosted and supported by Shopify.

Shopify may process information about website visitors and customers to provide checkout, hosting, security, analytics, payment, personalization, and other commerce-related services.

Shopify may process information in accordance with its own consumer privacy practices. A link to the applicable Shopify Consumer Privacy Policy should be made available through our website or privacy controls.

Payment Providers

Payment details may be disclosed to banks, card networks, PayPal, Shopify Payments, or other payment providers used to authorize, process, settle, or refund transactions.

Fulfillment and Delivery Providers

We may provide names, addresses, telephone numbers, email addresses, order details, and delivery instructions to warehouses, manufacturers, fulfillment partners, and shipping carriers.

These providers use the information to prepare, route, deliver, track, or return packages.

Technology and Service Providers

Information may be processed by companies that assist with:

Website hosting

Cloud storage

Customer support

Email delivery

Fraud detection

Security monitoring

Analytics

Product reviews

Returns management

Accounting

Order management

Website optimization

These providers are permitted to process information only for appropriate business purposes and subject to applicable contractual or legal requirements.

Advertising and Analytics Partners

Depending on the technologies enabled on our store, advertising or analytics partners may include:

Meta, including Facebook and Instagram

Google

AppLovin, including Axon

Shopify advertising and analytics services

These partners may use cookies, pixels, device identifiers, and similar technologies to measure activity, provide analytics, create audiences, or show advertisements.

Their handling of information is also governed by their own privacy policies and settings.

Legal Disclosures

We may disclose information when we reasonably believe it is necessary to:

Comply with a subpoena, court order, or legal process

Respond to a lawful government request

Prevent fraud, abuse, or security threats

Investigate suspected violations

Protect the safety or rights of individuals

Enforce contracts and store policies

Business Transactions

Personal information may be disclosed in connection with a proposed or completed merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or transfer of all or part of our business.

Any successor may continue to process information subject to applicable law and the privacy notice in effect following the transaction.

4. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, certain uses of advertising cookies, pixels, or audience tools may be considered a “sale,” “sharing,” or processing for “targeted advertising” under some United States privacy laws, even when no money is exchanged.

Where these laws apply, you may have the right to opt out of such activity.

You may exercise an available opt-out through:

The Do Not Sell or Share My Personal Information link on our website

The Cookie Preferences tool

A supported browser-based Global Privacy Control signal

Emailing us at service@dsefdvip.com

The availability and effect of each method may depend on your jurisdiction, browser, device, and the technologies enabled on our store.

An opt-out saved through cookies may apply only to the browser or device used. If cookies are deleted or another browser or device is used, the preference may need to be submitted again.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies.

A cookie is a small file or identifier placed on a browser or device. It can help a website remember information and recognize activity over time.

Necessary Cookies

These technologies support essential website functions, including:

Keeping products in the shopping cart

Completing checkout

Maintaining secure sessions

Preventing fraud

Remembering privacy preferences

Providing account access

Necessary cookies may operate without optional consent where permitted by law.

Functional Cookies

Functional technologies may remember choices such as:

Language

Country or region

Account preferences

Previously entered information

Website display settings

Analytics Cookies

Analytics technologies help us understand:

How visitors find the website

Which pages and products are viewed

How customers navigate the store

Whether website features function properly

How marketing campaigns perform

Advertising Cookies

Advertising technologies may be used to:

Measure advertising results

Limit repeated advertisements

Create advertising audiences

Understand interactions with advertisements

Show more relevant promotions on other websites or platforms

Where consent is legally required, non-essential cookies should not be activated until the required permission is received.

Managing Cookie Preferences

You may manage optional cookies through the Cookie Preferences link or banner displayed on our website.

You may also change your browser settings to reject or remove cookies. Blocking cookies may affect functions such as account access, saved carts, checkout, or stored preferences.

Information about cookies used by Shopify is available through Shopify’s official Cookie Policy.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

The length of our relationship with you

Whether you maintain an account

The status of an order, return, or refund

Tax, accounting, and recordkeeping requirements

Fraud-prevention needs

Dispute resolution

Legal claims

Contractual obligations

Applicable limitation periods

When information is no longer required, we may delete, anonymize, aggregate, or securely isolate it, unless further retention is required by law.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These measures may include:

Encrypted website connections

Access restrictions

Secure payment providers

Account authentication

Fraud monitoring

System and network protections

Limited employee or contractor access

No online system, electronic transmission, or storage method can be guaranteed to be completely secure.

You are responsible for keeping account passwords confidential and for notifying us if you believe your account or personal information has been compromised.

8. International Data Transfers

Our store may use Shopify, fulfillment providers, cloud services, analytics platforms, and other companies operating in different countries.

As a result, personal information may be transferred to, stored in, or processed in a country outside your state, province, or country of residence.

Privacy and data protection laws in those locations may differ from the laws where you live.

Where required, we or our providers use recognized legal mechanisms or contractual safeguards for international transfers.

9. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

Request access to personal information

Receive information about how data is collected and used

Request correction of inaccurate information

Request deletion of eligible information

Request a portable copy of certain information

Object to or restrict certain processing

Withdraw consent where processing depends on consent

Opt out of promotional communications

Opt out of the sale or sharing of information

Opt out of targeted advertising

Limit certain uses of sensitive personal information

Appeal a decision concerning a privacy request where applicable

These rights are not absolute. A request may be limited or denied when an exception applies, such as the need to complete a transaction, maintain legally required records, prevent fraud, protect security, or establish legal claims.

Submitting a Privacy Request

To submit a privacy request, contact:

Email: service@dsefdvip.com
Phone: +1 (213) 408-2999

Please describe the right you wish to exercise and provide enough information for us to identify the relevant records.

We may need to verify your identity before completing a request. Verification information will be used only to evaluate and respond to the request.

Where permitted, an authorized agent may submit a request on your behalf. We may ask for proof of the agent’s authority and may verify your identity directly.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

10. California Privacy Rights

This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to our processing activities.

Eligible California residents may have the right to:

Know the categories of personal information collected

Know the sources from which information was obtained

Know the purposes for collecting, using, selling, or sharing information

Know the categories of third parties receiving information

Request access to specific pieces of information

Request deletion of eligible information

Correct inaccurate personal information

Opt out of the sale or sharing of personal information

Limit certain uses or disclosures of sensitive personal information

Receive equal service and pricing when exercising privacy rights

The categories of personal information we may collect are described throughout this Privacy Policy and may include:

Identifiers

Customer records

Commercial and transaction information

Internet and network activity

Approximate geolocation information

Audio, visual, or communication information submitted by a customer

Inferences based on shopping or website activity

Sensitive information submitted for payment or account access, where applicable

We collect these categories from customers, devices, Shopify, payment providers, shipping partners, advertising platforms, and other service providers.

We use and disclose them for the business and commercial purposes described in Sections 2 and 3.

California Opt-Out Requests

Where applicable, California residents may opt out of the sale or sharing of personal information by using our website’s privacy controls or contacting us.

We also process supported Global Privacy Control signals as opt-out requests where required by applicable law.

11. Do Not Track and Browser Signals

Some browsers offer a Do Not Track setting.

There is not a single universally adopted standard governing how every website must respond to a traditional Do Not Track signal. Our website may therefore not respond to all DNT signals in the same manner.

Where legally required, we recognize supported Global Privacy Control signals as requests to opt out of the sale or sharing of personal information or targeted advertising.

You may also manage data collection through our Cookie Preferences and privacy opt-out tools.

12. Children’s Privacy

Our online store is intended for adults purchasing products for themselves, their households, or children under their supervision.

We do not knowingly collect personal information directly from children under the age of 13 without legally required parental authorization.

Children under 13 should not:

Create an account

Place an order

Subscribe to marketing

Submit reviews or photographs

Send personal information through the website

If you are a parent or legal guardian and believe a child under 13 has provided personal information to us, please contact service@dsefdvip.com.

After reviewing the request, we will take appropriate steps to delete the information when required.

13. Third-Party Websites

Our website may link to social media services, payment platforms, carrier websites, or other independently operated services.

We do not control the privacy, security, or content practices of those third parties.

Before providing personal information to another website, you should review its privacy policy and settings.

This Privacy Policy applies only to information processed by Toy time in connection with the dsefd™ store.

14. Email Communications

We may use your email address to:

Confirm purchases

Send receipts

Provide shipment updates

Respond to support requests

Communicate about returns or refunds

Deliver security or account notices

Send marketing messages when authorized

Promotional emails will include a method for unsubscribing.

We will not use deceptive sender information or subject lines, and we will process valid unsubscribe requests as required by applicable law.

Unsubscribing from marketing does not prevent us from sending transactional or service-related communications connected to an order or customer request.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

Our business practices

Website features

Shopify services

Apps and integrations

Advertising technologies

Legal requirements

Products and services

The revised version will be posted on this page with an updated revision date.

When required by law, we may provide additional notice of material changes.

Your continued use of the website after an updated policy becomes effective constitutes acknowledgment of the revised notice, subject to rights available under applicable law.

16. Contact Us

Questions, requests, or concerns regarding this Privacy Policy may be directed to:

Toy time
Brand: dsefd™

Address:
255 E 5th St
Los Angeles, CA 90013
United States

Phone: +1 (213) 408-2999

Email: service@dsefdvip.com

When submitting a request about an existing order or account, please include your order number or the email address used during checkout so we can locate the relevant information.